It seems Microsoft are at it again with yet another viral marketing campaign, following up last year’s ilovebees.com - an alternate reality game that was used to promote Halo 2. Ourcolony.net is a similar concept, and whilst nothing has been officially confirmed as of yet - the site appears to be rewarding its users with tantalizing glimpses of the next-generation Xbox.

Gamespot reported similarities between the first two images and the current Xbox controller; it looks like a revised white version but without the start and back buttons. Another image from the site shows a power button that looks strikingly similar to the one featured on the current Xbox, but much larger - could this be the ‘ring of light’ that Kotaku mentioned back in February?