Target Discontinues UMD Movies
July 13th, 2006 by Pugwash | Business, General, Sony PSP
The US retailer Target has pulled the plug on UMD movies in all of their stores due to poor sales.
Recently, Reuters reported that Wal-mart also considered pulling all UMDs from their store shelves. From ProGamer:
An unnamed movie executive says that UMD situation is "awful," and that "[UMD movie] sales are near zilch." The studio exec then twists the knife, saying "It’s another Sony bomb — like Blu-ray." Another exec says that "No one’s even breaking even on them."
Its hardly surprising though since the "Universal Media Discs" are only compatible with the PSP, Cost the same or more than their DVD counterparts, and don’t come with all the extra features.
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